DLX Eco: How to Become an Eco-Conscious Consumer

How to Become an Eco-Conscious Consumer?

When it comes to our buying habits we are all guilty of obtaining too much ‘stuff’. Stuff could be referring to anything from collecting computer games to memoirs or purchasing too many clothes. You may be thinking… oh, but I need that new summer wardrobe. Stop and think, just for a second. Do you really need a new wardrobe or do you need to stock up on some basics that will last you for that bit longer.

What is a Conscious Consumer?

A conscious consumer is someone who is making conscious buying decisions and thinking about the after sale consequences. It is someone who continually purchases local and ethical with a tendency to source environmentally friendly products. They are constantly looking for companies based on how environmentally or socially conscious they are – or at least how they portray themselves to be – and they pride themselves of always asking the question “Do I really need this?” before making their final buying decision.

Consumer Buying Habits

Consumer buying habits have continued to fluctuate but after the global pandemic, we have seen a shift to digital which has accelerated dramatically. It had too. People were unable to leave their houses during several lockdowns which meant more online purchases and during this time, the need for luxury goods was not there. Instead, the public were requiring essentials including food and other household items. According to PWC “consumers evolved to be even more digital and eco-friendly. They also reported being more price-conscious, healthy, data-conscious and local.” A statement in which I agree with. There were shortages in the supermarkets whereas local fruit and vegetable shops were able to supply you with the goods that you needed.

Top 10 Tips for Becoming a Conscious Consumer

  1. Buy less
  2. Buy second-hand
  3. Repair what you have
  4. Invest in the long term
  5. Shop eco-friendly
  6. Discover sustainable alternatives
  7. Follow conscious brands for sales
  8. Be willing to pay more (which ties in with point number 3 – it’s an investment)
  9. Buy products that you truly love
  10. Do the research

Introducing DLX Eco

Look out for the label. We have created a capsule collection that will take DLX® into a new era by creating more eco-friendly products.

Working with Bluesign® approved materials, independent services, Thermolite® EcoMode and YKK Nation® fastening products, this range utilises traceable, recycled materials inter production. By creating complete outfits for both men and women we hope to pave the way for more thoughtful sustainable ranges in future.

The jackets use Thermolite® EcoMade Insulation, which is lightweight, durable and breathable for all activities, produced from recycled materials such as plastic bottles. It delivers outstanding warmth while being extremely lightweight. Combined with good compression and recovery, Thermolite® EcoMade insulation sets a new milestone in terms of wearer comfort.


Bluesign® “represents the vision and mindset of responsible and sustainable manufacturing of textile consumer products. BLUESIGN is a system that provides safer and more sustainable environments for people to work in and everyone to live in.” states Blue Sign.

Thermolite® EcoMode

With 30 years’ experience keeping consumers warm and dry, Thermolite EcoMade insulation is made from a minimum of 35% recycled resources such as plastic bottles which results in more sustainable high-tech battings. EcoMade technology gives new life to polyester, while avoiding the landfill, through the transformation into advanced innovative fibres which delivers excellent lightweight warmth and lasting performance. GRS Certified, consumers feel good about selecting garments made with EcoMade technologies. With a soft hand feel, the insulation has fiber uniformity and air permeability ensuring that all products are consistent across applications and that breathability is considered for enhanced comfort. The fibres have good compression and recovery, offered in a range of weights (60g-200g) improving the packability, insulation and shape retention. Additionally, Thermolite has outstanding high wash durability and is also water resistant which sustains insulation, improving garment performance and drier garments provide security.

YKK Nation®

YKK stands for ‘Yoshida Kogyo Kabushikikaisha’ which translates into Yoshida Company Limited. The zipper manufacturer makes half the zippers worldwide and are known for their durability and reliability within the fashion industry.

Zeus + Althea

  • Contains Recycled Materials
  • YKK Natulon® Material Recycled Zips
  • Padded
  • Grown on Hood
  • 2 Zip Pockets
  • Badge Detail on Sleeve
  • Inner Storm Flap
  • Chin Guard

Nicholas + Briana

  • Contains Recycled Materials
  • YKK Natulon Material Recycled Zips
  • 1/2 Zip Neck
  • Chest Pocket
  • Long Sleeves
  • Thumb Holes
  • Badge Detail on Sleeve
  • Contrast Inner Back Neck Binding

Loki + Rhea

  • Contains Bluesign® Approved Recycled Materials
  • Short Sleeves
  • Round Neck
  • Raglan Sleeves
  • Contrast Inner Back Next Binding
  • Printed Logos

For more info on sustainability click here >