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Online Marketing Executive


Company Overview:

Trespass are a prize winning privately owned international company with its headquarters in Glasgow, Scotland, UK.  Jacobs & Turner Ltd, was established in 1938 as a manufacturer of workwear and outerwear.  The Trespass brand was created in 1984 and is focused on performance outdoor sports and leisurewear.

Trespass design and produce ‘Performance Outdoor Clothing and Footwear’ including a wide range of outdoor related accessories.

We deliver functional, fashionable, innovative technical clothing for leisure pursuits and outdoor activities including, snow sports, hiking and travel.

Our values define who we are and how we do our job.  They also help us to work together in the most effective way to provide our users with a quality value for money product they can trust.

We are committed to:                                      

  • Integrity
  • Quality
  • Service
  • Value for Money
  • Technical Innovation
  • Product Development.

We have an expanding Retail Division of more than 250 shops with adjoining e-commerce website and require a Digital Marketing Executive to help support our CPC and SEO activity.

If you welcome new challenges and have a drive for success, join our team!


Key responsibilities:

  • Create, manage and optimise SEO campaigns for our portfolio of websites, including site audits and continuous monitoring of performance.
  • Conduct keyword research and work with our copywriters to ensure website content is SEO optimised.
  • Develop content strategies aimed at driving organic search performance.
  • Working collaboratively with marketers to create an achievable marketing campaign calendar for the retail year.
  • Regularly review Google Search Console ensuring excellent site health.
  • Work alongside external marketing agencies to help create and drive a fresh content strategy.
  • Stay on top of the latest SEO developments, advocating best practice and sharing your insights across the team.
  • Responsible for monitoring, tracking and producing accurate and timely reports.
  • Implement and maintain Google AdWords campaigns, primarily shopping feeds.
  • Management and optimisation of Affiliate campaigns.

 
Candidates Requirements:

  • 2 years’ experience in a similar SEO/CPC role
  • Comprehensive understanding of Google analytics & Webmaster tools, Ahrefs, BuzzStream, etc
  • Basic understanding of HTML, JavaScript and CSS
  • A thorough understanding of onsite elements such as structured data, robots.txt and hreflang and canonical, tags


Details:

Job based in our Glasgow Headquarters

Either make your application through S1Jobs Website attaching the requested information or send your CV and covering letter to:

Rhona Henderson, 149 Vermont Street, Kinning Park, Glasgow, G41 1LU

Please also include a covering letter (of no more than 1 page of A4) summarising;

  • Why you are interested in the role
  • Why you feel you are suitable for the role
  • Your current salary / benefits package and expectations

You must follow these instructions correctly to be considered for the role.  Due to the high volume of applications only successful candidates will be contacted.

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